Habbo Signs with Cint to Build Youth Panels Across the Globe
Helsinki, September 24, 2009 - - Sulake, the company behind Habbo, the world’s
largest virtual world for teenagers, has signed an agreement with online research company Cint to
build youth panels across the globe. The panels are already available to access in Cint Panel
Exchange, a global platform for managing online panels where market researchers can login and buy
access to online sample in a secure, controlled environment.
Habbo has so far set up and started recruiting 32 panels across Europe, North and South
America and Australia. The response from their members has been impressive with over 60,000 members
joining their Brazilian panel in the last two months, 15,000 in the US and over 10,000 in the UK
and Germany. Habbo can already claim to have one of the largest teen panel networks in the world
and the number of members grows daily.
Emmi Kuusikko, Director of User and Market Insight at Sulake, comments:
“Not only have we added another revenue stream for Sulake, we now have the opportunity to
survey our members around the world and find out more about their opinions and preferences. We also
see this as an excellent way to provide another appreciated service, which reinforces our brand
with our members.”
Lauri Löfveblad, Cint Country Manager for Sweden, Norway and Finland says:
“This is an exciting opportunity to offer our clients access to teenagers. This next
generation of consumers is a group, which until now has been a difficult for researchers to find,
particularly in an environment which is in compliance with market research industry guidelines.
What’s great about this opportunity is that Habbo earns an income from the panel activity, while
their members appreciate receiving credits that can be used in their local Habbo community.”
About
Cint
Cint is a software company that produces and sells market leading, innovative
online research products for businesses and organizations involved in market research. The company
specializes in SaaS, web-based software offering efficient, user friendly online sample management
and access, as well as online panel management products that are accessible worldwide 24/7.
Headquartered in Stockholm, Sweden, Cint has offices across Europe and the USA.
Cint’s rapid growth is due to Cint Panel Exchange which was launched in 2004. The platform is
the only open marketplace for conducting online research where panel owners and sample buyers can
buy and sell access to 10,000’s of individuals every day. All users of the platform work in a
controlled environment for conducting high quality online research that often exceeds industry
guidelines. Today you can access over 2 million panelists in more than 30 countries direct from
your computer.
The company has an extensive list of clients and partners spanning most of the large market
research groups, the main panel providers, media and web-based companies, branding, PR and
advertising agencies, plus medium and small market research agencies, and other software companies
that provide services to the market research industry.
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