Seventeen Magazine and Habbo.com join forces to offer teens fresh and fun activities online in the virtual world
- Best-Selling Teen Magazine and the Largest Virtual World for Teenagers to Provide Tips and
Tricks on Dating, Fashion, Beauty, Fitness and Much More!
LOS ANGELES – June 10, 2009 –
Seventeen Magazine and
Habbo.com have teamed up this summer to bring
Seventeen.com’s content exclusively into the world’s largest virtual world for teenagers. Over the
next several months, Habbo.com is featuring articles from the Seventeen Web site, as well as
hosting special in-game events, fun quizzes and polls, advice from the Seventeen editors, surprise
celebrity chats and more.
Habbo.com and Seventeen will showcase exciting, teen-friendly topics from dating to health
& fitness and back-to-school fashion. Teens that visit Habbo.com can register and hang out in
the Seventeen branded Beauty Salon (at no cost) to get the latest dating secrets, share beauty and
fitness tips and hear the scoop on the hottest celebrity gossip. Seventeen will also invite
surprise celebrity visitors to Habbo.com to answer Habbo users' questions.
When Habbo users join the in-game Seventeen group, they can download the current Seventeen
magazine cover as wallpaper for their home pages. In addition, visitors to Habbo can take part in
lively forums, win cool prizes and link back to Seventeen.com for even more great stuff.
“During the summer months, when teenagers may be away from their friends, Habbo.com is a
really fun and safe online destination for our readers to socialize and meet new people,” said Ann
Shoket, editor-in-chief, Seventeen. “Teens can share everything they have learned from Seventeen
about dating and fitness and prepare to go back-to-school with the latest styles.”
Teens can interact and explore the thousands of destinations within Habbo’s safe online
community. With proprietary monitoring software and more than 200 adult moderators, Habbo is a fun
and secure place for teenagers.
“Seventeen has its finger on the pulse of the teen. And Habbo research shows that it is the
most popular magazine among our female readers,” said Teemu Huuhtanen, executive vice president,
Marketing and Business Development, Sulake Corporation and president, North America, Sulake Inc. “
This relationship allows Habbo to bring in-world the articles and topics our user base will already
be talking about to merge their real lives with their virtual ones.”
ABOUT SEVENTEEN
Seventeen is the best-selling monthly teen
magazine, reaching more than 13 million readers every month. In each issue, Seventeen reports on
the latest in fashion, beauty, health and entertainment, as well as information and advice on the
complex real-life issues that young women face every day. Readers can also interact with the brand
on the digital front, with Seventeen mobile (m.seventeen.com). In addition to its U.S. flagship,
Seventeen publishes 13 editions around the world. Seventeen is published by Hearst Magazines, a
unit of
Hearst Corporation and one of the world’s
largest publishers of monthly magazines, with nearly 200 editions around the world, including 15
U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary,
The National Magazine Company Limited. Hearst reaches more adults than any other publisher of
monthly magazines (70.6 million total adults, according to MRI, Fall 2008).
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